About our Whitby Store

At End Of The Roll flooring store in Whitby, ON, Owner, Warren Carson, and his staff are proud to serve the local community with a flooring store that can meet all of your needs. Conveniently located on Dundas Street East just west of Garrard Road / Kendalwood Road, we offer trusted brand names and a huge selection of flooring inventory. We also offer a free "Shop at Home" service when you call us at 416.992.8387. We work hard to make each and every one of our customers happy.

We Know Flooring
Whether you are looking for laminate flooring, vinyl, tile, carpet, hardwood, or area rugs, our Whitby showroom is filled with the latest styles, trends, textures and patterns. End Of The Roll works directly with North America’s leading flooring manufacturers and orders large quantities for our multiple store locations across Canada. This means that we can pass the bulk discount savings right on to you. Plus, our customer service doesn’t end with our great prices; we can also help schedule flooring installation, provide product education, and recommend floor cleaners or accessories.

One Stop Shop for Your Flooring Needs
We invite you to come to our store, to see what we have in stock. Our inventory is constantly being updated with the latest trends and technologies. If you enjoy doing research online, our website is a great resource for tons of flooring information. For instance, to see a list of some of the brands we offer, click here.  Please bear in mind that our online listing is not a fully complete list, and we have way more to choose from in store.  For a full list of products that are either in stock or available for custom order, click here. To read more about a variety of flooring topics, check out our Flooring Guide.

Flooring for Every Budget
We participate in great monthly promotions and always have some flooring available at clearance prices. Ask us about storing your new floors until you are ready to pick them up. You can also do a calculation of your flooring budget by clicking here to access our handy cost calculator. For a useful list of questions to consider before you buy, have a look at this page.

At Your Service
End Of The Roll in Whitby has knowledgeable staff who are happy to service all of your flooring needs. We are locally owned and operated, and invite you to come take a browse to see what makes us Canada's Flooring Leader.

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tile, Vinyl, Cork Flooring, and more!

Thanks so much to our customers who let us know when we've done a great job.

Thanks to Ann C. in Whitby for her kind words via Facebook:
"We have been to the Whitby store many times looking around... the staff are extremely friendly and polite, nice environment to shop in, that's for sure! :) And they have an amazing selection!" ~Ann C.