About our Kitchener Store

Our well-organized flooring store in Kitchener, ON has been proud to serve our local community since 1995. Located on Frederick Street just south of Victoria Street North (facing Bad Boy Furniture), we offer the best brand names in flooring and our showroom is full of a huge selection of in-stock inventory. The difference at End Of The Roll is that you can actually take your new flooring home today. We have pallets of hardwood and laminate, and large rolls of carpet and vinyl always in stock, and new products arrive monthly as we stay up to date with the latest flooring trends, as well as the classic popular basics.

We Know Flooring
Our friendly staff are experts in the flooring industry. Russ and Kimberley Schaefer took ownership in November 1998 and have assembled an excellent team. Our staff are a great resource, full of knowledge and experience, so be sure to come to us with all of your flooring questions. We work on delivering exceptional customer service in a professional and helpful way. We have flooring installers that we are certain will exceed your expectations!

Flooring Done Right
Customer service is #1 for us here at End Of The Roll flooring store in Kitchener. We want to make sure that each and every customer, no matter the size of purchase, is treated with the utmost professionalism. We pride ourselves on providing quick installation on everything that we sell. For example, if a customer chooses carpet, 9 times out of 10 we can have it installed within 48 hours, and sometimes even as early as the same day. We pride ourselves on offering very competitive pricing on everything we sell. We also offer contractor pricing on everything we sell.

Low Prices, Huge Selection
We've got brand name flooring in stock, and you can take it home today. Plus, our national buying power ensures we can pass along low prices to you. Our list of products includes: engineered hardwood, carpet, luxury vinyl tile, luxury vinyl plank, laminate, vinyl flooring, area rugs, solid hardwood (custom order), carpet tile (custom order), underpad / underlay, hallway runners, entry mats, and accessories. Unfortunately at this time, we are unable to offer porcelain, ceramic, slate, or other tiling at this location. All in-stock flooring can also be custom ordered in a variety of different sizes and colours. 

To browse flooring room scenes online, click here. To read more about a variety of flooring topics, click here.

Our Community
We are a strong supporter of our local OHL team, the Kitchener Rangers! We also proudly support Sunshine Foundation - Dreams for Kids, National Service Dogs, local food bank drives, and Toys For Tots Christmas Toy Drive.

Flooring for Every Budget
We have a variety of payment plans available, and you can do a quick calculation of your budget by clicking here. For some useful questions to consider, click here.

You Are Invited
Our End Of The Roll flooring store is locally owned and operated in Kitchener. We invite you to drop by for a browse and see why we are Canada's Flooring Leader. Our personable experienced staff will be happy to service all of your flooring needs.

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tile, Vinyl, Cork Flooring, and more!

We are always excited to hear from happy customers! Thanks for passing your comments along to us.

From @finker78 on Twitter:
@endoftheroll - Excellent service today at your Kitchener location!!  The staff was so friendly and helpful!!

From The Salvation Army:
Salvation_Army.png"Thank you for 'Giving Home Today'. Your donation was and is very much appreciated. Such donations help us share with families in our community at their time of need during the Christmas season, and beyond. Thank you again, to your staff and clients for their generosity."