About Our Chatham Store

Conveniently located on St. Clair Street (just North of Gregory Drive), our spacious, locally owned and operated flooring store in Chatham, ON is proud to be serving our community.  We offer trusted brand names and a showroom full of flooring inventory. Our selection is extensive and includes hardwood, laminate, luxury vinyl tile and plank, area rugs, cork flooring, vinyl, carpet, and more!

The Highest Quality Brand Name Flooring
With all the top brands in flooring in stock for you to choose from, it's easy to see and touch the flooring you're interested in, and we have a huge selection! With our national buying power, we’re able to buy large amounts of flooring, so we can pass along the savings to you. We also offer monthly promotions that will highlight different products and give you even deeper discounts. Our products are fully backed by manufacturer warranties and our personal customer satisfaction guarantee.

Although we carry all the newest and current styles, colours and textures of different types of flooring, we always stock the classics as well. Whether you're looking for hardwood, tile, area rugs, laminate, vinyl, or carpet, we're sure to have something for you. Feel free to ask us to make a special order if you have a specific type of flooring or style you’re looking for to suit your lifestyle.

We Know Flooring
Our friendly staff are experts in the industry, and our goal is to be fully knowledgeable about all things flooring related. Our aim is to serve you to our utmost capacity, and help you achieve all of your needs and expectations as you tackle your home or office renovation project. We’re certain that with our clean, bright and well-stocked showroom, we will provide first rate customer service that will exceed all of your needs and expectations.

Low Prices, Huge Selection
The difference at End Of The Roll is that you don't have to rely on small samples to figure out what you want. We have pallets of hard surface flooring and large rolls of carpet and vinyl in stock that you can touch and see before you buy. As part of Canada's Flooring Leader, we benefit from national buying power, which means we can pass along some aggressive savings to our customers. Furthermore, we participate in a monthly promotion program, and we have a great clearance section always available.

For a list of some of our top brand names, click here.
To read some great articles on different flooring topics, check out our Flooring Guide

Flooring for Every Budget

We have payment plans available, and you can do a quick calculation of your budget here. For some useful questions to ask yourself, click here. We have great deals every day that you can take advantage of. Ask us about storing your new floors at no charge until you are ready to pick them up.

You're Invited
Here at End Of The Roll, we are very proud to be locally owned and operated. We invite you to drop by and get inspired for your next home renovation project. Our friendly staff in Chatham, including Scott MacLeod, Rachel MacLeod, Mike Merulla, Candy Clark and Blair Waekens, will be happy to service all of your flooring needs.

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tile, Vinyl, Cork Flooring, and more!

Our Staff

Scott MacLeod Owner
Rachel MacLeod Owner
Mike Merulla Flooring Advisor
Candy Clark Administrative Assistant
Blair Waekens Warehouse Associate