About our Edmonton Stores

Our two stores are conveniently situated in Edmonton on 580 Parsons Road and just north of the Yellowhead at 128th Avenue, our large flooring stores proudly serve Edmonton and the surrounding communities. Open since 1999, we have been offering the best brand names in flooring, and our showroom is full of a huge selection of in-stock inventory. We have new products arriving regularly as we stay up to date with the latest flooring trends.   

Floor Shopping Made Easy
These excellent facilities have over 10,000+ square feet full of product, which means that your new dream flooring is in stock and ready to be installed, today! These stores were designed specifically for End Of The Roll, they are bright with great lighting, and offer a clean open, modern feel that is very easy to shop in. Store Managers, Jennifer Young and Aaron Tellier take great pride in keeping the stores clean, organized and perfectly tagged, making it incredibly easy for customers to browse and shop. Our team is made up of people that have been in the flooring business for a long time and are eager to help make your purchase a pleasant and positive experience. These locations service Edmonton as well as the outlying areas like Beaumont, Leduc, Sherwood Park and Nisku. We will gladly arrange installations outside of the Edmonton City limits.

We Know Flooring
Flooring is our specialty. Our staff are a knowledgeable and experienced resource that can help answer all of your flooring questions. Our dedicated team members include: Mike Araujo, Store Partner; Jennifer Young, Store Manager; Aaron Tellier, Store Manager; Flooring Advisors; Serwina Cortel, Kerry Grady, Luke Anderson, Jay Wahlund, Barry MacKenzie, Jason Huls, Boyd Fowlow and Greg Johnston; Warehouse Marcelo Cortel and Rolando Acquiat. Our Flooring Advisors offer you in-depth flooring sales and installation knowledge, and are a dedicated sales staff. End Of The Roll is pleased to offer our community a great place to come choose fabulous brand name flooring for less, as well as related materials ready for delivery.

Flooring is Our Passion
"Who We Are Makes a Difference" is our motto. Our staff and preferred installation partners make all the difference. We all care about our customers and our projects and there is no job too big or too small! We take pride in everything we do and hope our customers always feel welcome and appreciated. Our store has a great team of experienced Flooring Advisors who are eager to help you take care of any project.

More Savings, Less Waiting Times
We've got brand name flooring in stock, including hardwood, tile, area rugs, laminate, vinyl, and carpet. To see a list of our brand names, click here. We benefit from national buying power and pass along low prices to you. For a list of flooring products, click here, but there is way more in store so come drop by for a browse!

Flooring for Every Budget
We have a variety of payment plans available. To estimate the budget you'll need, use our calculator tool.

Charity Work
Our End Of The Roll locations do a lot of small community works in Edmonton and, on a larger scale, our stores has been involved in supporting Habitat for Humanity, the Edmonton Oil Kings, the Canadian Red Cross, and World Vision.

Our Community
Edmonton, Alberta is a fabulous city made up of GREAT people. One of the largest growing areas in the country, Edmonton is home to great sports teams, like the Edmonton Oilers and the Edmonton Eskimos.  Although Edmonton is home to almost a million people, it still enjoys great community and has the feel of a warm and wonderful city.  We have great shopping, dining, theatre and sport; there are lots of fun things to do during both winter and summer!

You're Invited
End Of The Roll is locally owned and operated. Drop by for a browse and see why we are Canada's Flooring Leader. Our friendly staff will be happy to service all of your flooring needs.

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tile, Vinyl, Cork Flooring, and more!

Check out our work with Habitat for Humanity:

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Our Staff

Mike Araujo Store Director
Aaron Tellier Store Manager
Jennifer Young Store Manager
Loreana Boake Office Manager
Pallav Sharma Office Manager
Serwina Cortel Flooring Advisor
Karry Grady Flooring Advisor
Jay Wahlund Flooring Advisor
Jason Huls Flooring Advisor
Luke Anderson Flooring Advisor
Boyd Fowlow Flooring Advisor
Greg Johnston Flooring Advisor
Ron Yorgason Delivery Driver
Rolando Acquiat Warehouse Associate
Marcelo Cortel Warehouse Associate